Continuing Relevance of Traditional Public Exhibits
There are two ways of looking at it. On the one hand, the imposing development of science and technology has made mostly everything a lot easier than they were a decade ago. Sophisticated communication technologies have literally collapsed distance and turned the world into a virtual captured market. This should have made advertising and brand promotion significantly or at least relatively simple. But that is the other side of the coin, that other way of looking at it. Considering the volume of information and the congested communication traffic on the Internet, in addition to traditional communication media, there is simple too much going around. In this highly saturated world, competition is the name of the game. The worldwide web has simply turned social interaction and commerce into a battle for attention with originality or uniqueness, creativity and boldness playing intricate criteria over product or service quality. Well, when we live in a virtual world that i...